How Gana Energía slashed customer communication costs by up to 70%

The challenge

Proof that every message lands, and a record to back it up

Gana Energía needed to know, without a doubt, that every email and text reached the right person. Just as importantly, it needed full traceability and the legal certainty this kind of information demands.

The stakes rose further with Spain's new Royal Decree, which tightens transparency and consumer protection rules and requires companies to prove their communications to the regulator

There was one more goal: meeting customers where they are. Whether they prefer a call, an email or a text, Gana Energía wanted to give them exactly what they had been asking for.

"As a company, you have to adapt to how your customers like to be contacted, and what they're most comfortable with."

The solution

Registered communications at every stage of the customer journey

Two things made Lleida.net the clear choice: the legal strength of its Registered SMS and email, and how easily they plugged into Gana Energía's existing systems.

Getting started was almost instant With the API documentation in hand, the team was sending its first messages within two days.

Today, Lleida.net supports the customer relationship from end to end, with teams across the business relying on it:

• Sales and onboarding: keeping customers informed throughout the sales and sign-up process.
• •Customer service: notifying customers of contract, pricing and regulatory changes.
• •Legal: managing claims and any communication that needs legal backing.

Registered email stands out as the company's most valued tool because it provides legally valid proof of receipt.

"It gives us exactly the box we need to tick: the customer gets what we send, and every message carries legal weight to back it up."

The result

Up to 70% savings and room to scale

With Lleida.net, Gana Energía now moves faster and spends far less on communications:

• Lower costs: sending costs are down 60–70% compared to traditional methods.
• Third-party-backed compliance: every message is certified by Lleida.net, allowing the company to demonstrate to the authorities that it's fully aligned with the new Royal Decree.
• Hands-off automation: messages go out automatically, freeing teams from the manual work and checks they used to handle.
• Effortless customer experience: customers hear from Gana Energía on their preferred channel, quickly and without friction.
• Built to scale: the company can handle more messages and more customers, a real competitive edge in a sector as demanding as energy.

"It gives us legal certainty and certification for everything we send our customers, backed by an independent third party. If we ever need to present it to the authorities, it's that extra stamp proving we're doing everything by the book under the Royal Decree."

The upshot: Gana Energía can keep growing at its own ambitious pace, while its teams work in a simpler, more efficient way.

Concha Molina recommends Lleida.net especially to energy providers and utilities that, like Gana Energía, regularly need to send registered notices about pricing and regulatory changes, with full legal certainty and every message traceable.

"It's another ally in our mission to make energy simple.""